Portfolio
From print to digital to online and guerilla marketing, we’ve done it all and we’re proud to showcase our clients’ campaign success. Take a look at some of our most recent work below.
A 360-degree selling strategy for Cleveland Clinic
- Client
- Cleveland Clinic
- Campaign
- Health & Wellness Awareness
- Category
- Healthcare
- Components
- Digital Outdoor, Guerilla Marketing, Online Display, Pay-Per-Click, Print, Radio, Television
- Objective
- Consistently ranked a top hospital in the nation, Cleveland Clinic came to Adcom to
help roll out its unique, medically backed wellness program, 360-5. Our “rolling apple”
consumer media campaign quickly drove people online to where the program exists.
Our online expertise then went a step further to cross-sell visitors Clinic-endorsed
wellness products…an entirely new profit center for the world-class hospital.
Additional Information
Leveling the Playing Field for First National Bank
- Client
- First National Bank
- Campaign
- Brand Refresh
- Category
- Financial Service
- Components
- Integrated Campaign
- Objective
- For decades, First National Bank (FNB) operated in small communities throughout western Pennsylvania. With acquisitions, mergers and their subsequent entrée into major urban markets, the need to compete with larger, more sophisticated banks became apparent. Additionally, because FNB had little brand awareness in these newer markets, to grow market share, the bank needed to “introduce” itself while not alienating its core, loyal customer base.
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A custom application for Hyland Software
- Client
- Hyland Software
- Campaign
- New Product Introduction
- Category
- Information Technology
- Components
- Product Promotion Video
- Objective
- Introducing new technology can be a long and complex selling process. Hyland
Software’s first ever roll out of a consumer facing “kiosk” application needed a
solution as quick and simple as the product promised to be.
Adcom’s show and tell video, designed to be easily modified for different industries,
helped Hyland to affordably open doors to new business.
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New directions for KeyBank
- Client
- KeyBank
- Campaign
- Customer Acquisition Marketing
- Category
- Financial Service
- Components
- In-branch Collateral, Online Display, Outdoor, Print, Radio,
- Objective
- Adcom recently helped KeyBank launch its “Free Checking - Free GPS” Campaign.
Our objectives were to identify brands and premiums that would effectively enable
KeyBank to acquire new, qualified customers and keep them. After measurable
research and analysis, Adcom was able to recommend the ideal partner for KeyBank.
The results of the relationship were a remarkable $196 million in new deposits.
Additional Information
