Social Media Marketing
Organizations around the world have embraced social media as valuable method of marketing to engage their audiences.
Marketing Pull Versus Marketing Push
Customers are now demanding that they be provided the ability to engage with brands. This new "customer service" provides insight into customer behavior by allowing organizations a medium to connect directly with their customers, on a "one-to-one" basis. However, social media cannot exist as a single strategy; it is a tactic that must be incorporated with other marketing activities such as email, organic search, paid search, public relations and display media. We will help our clients determine which social media strategies will have the best impact on their specific audience while measuring the impact through deep analytics with a focus on ROI.